要想在农村货畅其流，就要认真研究农民朋友的消费新需求，了解他们的消费心理。笔者认为要突出“新、灵、准、精”四个方面。一是对农民认识要新。多年来，城乡经济的发展，道路的改善以及传媒信息的普及，使农民进城不仅十分方便，而且对城市消费信息的了解也更为直观迅速。? In order to smooth the flow of goods in rural areas, we must carefully study the peasants and friends, the new demand for consumption, and understand their consumer psychology. I think we should highlight the “new, spiritual, accurate and refined” in four areas. First, to recognize farmers to new. Over the years, the economic development in urban and rural areas, the improvement of roads and the popularization of media information have made it far more convenient for peasants to move into cities and become more intuitive and intuitive about urban consumption information. ?