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随着计算机应用技术的深化和网络的普及,计算机在人们生活中的地位越来越重要,已经成为人们生产生活中不可分割的部分,企业为有效的扩充市场,拓宽销售渠道,纷纷建立电子商务平台,以其作为企业与消费者沟通的新的媒介,这在一定程度上推动了电子商务时代的到来,本文以隶属于传统制造业的红木家具企业为研究对象,通过对红木家具企业电子商务现状的分析,以某红木家具企业为例,对电子商务平台策划和构建展开研究,为确定适合我国红木家具企业电子商务平台建立的途径,推动我国红木家具企业发展做出努力。
With the deepening of computer application technology and the popularization of the Internet, the status of computer in people’s life is more and more important and has become an inseparable part of people’s production and life. In order to effectively expand the market and broaden the sales channels, the enterprises have established e-commerce Platform as a new medium of communication between enterprises and consumers, which to some extent, promoted the era of e-commerce. This article takes the mahogany furniture enterprises belonging to the traditional manufacturing as the research object, and through the mahogany furniture business e-commerce Analysis of the status quo, with a mahogany furniture business, for example, e-commerce platform for the planning and construction of research to determine for our mahogany furniture business e-commerce platform to establish ways to promote China’s mahogany furniture business development efforts.