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不久博客就会成为IRO们更加熟悉的媒介。如何进入博客圈、怎样进入并获得最佳效果是目前准备利用博客进行投资者关系管理的IRO们最迫切想了解的问题。需要注意的是,博客提升了信息传播的速度,但关于信息披露方面的周密计划和政策也适用于这个新媒体。
Soon the blog will become a more familiar medium for IROs. How to get into the blogosphere and how to get the best out of it is the most pressing issue that IROs who are currently preparing to use their blogs for investor relations management. It is important to note that blogging speeds up the dissemination of information, but well-thought-out programs and policies on disclosure also apply to this new media.