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产品差异化和渠道的精细化将是区域品牌对抗强龙挤压的利器自2002年始,蒙牛、伊利等全国性乳品品牌纷纷强势崛起.凭借品牌知名度以及强力促销在各地引起一次次行业地震。刚刚在兰州市场站稳脚跟的庄园乳业面临着新的竞争。首先面临的是对于终端的激烈争夺。蒙牛们给各类终端提供了丰厚的
Differentiation of products and channel refinement will be the regional brands to fight the strong dragon squeeze tool Since the beginning of 2002, Mengniu, Yili and other national dairy brands have a strong rise by virtue of brand awareness and strong promotions around the sub-industry caused an earthquake. Manor dairy, which has just gained a foothold in Lanzhou market, is facing new competition. The first is the fierce competition for the terminal. Mengniu have provided a rich variety of terminals