城市景观标识是当今城市必不可少的公共设施,其造型、审美功能的重要性已被人们重视,人们从设计美学的层次对它进行过许多探讨,并在设计实践中进行了大量的尝试。从技术美学角度进行的讨论,这只是为设计者们提供了一种美的形式规范,但当面对具体的造型设计时,还必须具备一种对形的理解及感悟。因此在进行景观标识设计时清楚设计基本功能要素是前提,而深入视觉认知心理学、造型心理将成为设计能否深入的关键。 The urban landscape logo is an indispensable public facility in the present city. Its importance of modeling and aesthetic function has been taken seriously. People have conducted many discussions on it from the design aesthetics level and made many attempts in the design practice. Discussions from the technical aesthetics point of view only provide the designers with a kind of aesthetic formal specification, but they must also have a comprehension and comprehension of the form when facing the specific design of the form. Therefore, it is a prerequisite to clearly design the basic functional elements in the design of landscape design, and in-depth visual cognitive psychology, modeling psychology will become the key to whether the design can be in-depth.