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随着我国市场经济的蓬勃发展,企业的营销方式日新月异,营销手段不断更新。通过文化营销手段凸显产品特异性,彰显企业优势,传承企业精神文化,是企业塑造差异化竞争优势占领市场的重要策略。
With the vigorous development of the market economy in our country, the marketing methods of enterprises change with each passing day, and the means of marketing are continuously updated. Highlighting product specificity through cultural marketing means demonstrating the advantages of enterprises and inheriting the spirit of enterprise culture are important tactics for enterprises to occupy the market by differentiating competitive advantages.