当前,农村商品经济迅速发展,农民的消费水平日益提高,市场日趋繁荣活跃。通过农民家庭貨币收支调查了解,农民需求增加,其消费心理和消费结构发生了新的变化: 一、心理变化在当前改革、开放、搞活的新形势下,农民除一般消费心理外,还具有几种特殊消费心理: (一)存物保值心理,由于一些商品价格不断上涨,有的上涨幅度过大,引起一些农民认为“有钱不如存物”。产生了比较明 At present, the rapid development of rural commodity economy, the increasing consumption level of farmers, the market is increasingly prosperous and active. Through the investigation of farmers’ household currency receipts and expenditures, farmers’ needs have increased, and new changes have taken place in their consumption psychology and consumption structure. First, psychological changes In the current new situation of reform, opening up, and invigoration, farmers in addition to general consumer psychology have Several special consumer psychology: (1) Preservation of value, due to rising prices of some commodities, some of them have risen too far, which has caused some farmers to think that “wealth is better than deposits”. Produced a clear comparison