论文部分内容阅读
本文回顾并总结了国外心理学上的最新成果——计划行为理论(TPB)在转基因食品购买意愿中的应用及演变情况,得到以下三点启示:首先,消费者对购买某一转基因食品行为的态度是影响其购买意愿的最显著的因素;其次,TPB作为用于分析态度和行为的概念性框架之一,已经被广泛应用于转基因食品购买意愿的研究之中;最后,为了更好地对消费者购买转基因食品的意愿进行预测,有必要将TPB的原始建构进行修正。整合现有的对TPB中单个建构的细化研究和扩张研究并验证其适用性,对人们了解TPB在转基因购买意愿研究中的应用具有重要意义。
This paper reviews and summarizes the latest achievement in foreign psychology - the application and evolution of planned behavior theory (TPB) in the purchasing intention of genetically modified foods, and gets the following three revelations: First, the behavior of consumers in purchasing a genetically modified food Attitudes are the most significant factors affecting their willingness to buy; secondly, TPB, as one of the conceptual frameworks for analyzing attitudes and behaviors, has been widely used in the study of willingness to buy genetically modified foods; and finally, to better understand The willingness of consumers to purchase genetically modified foods predicts that it will be necessary to revise the original construction of TPB. The integration of existing refinement and expansion studies of single constructs in TPBs and the verification of their applicability are of great importance for understanding the application of TPB in the study of GMWs.