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从最需要到需要,在这个战略制胜的时代,南山品牌的扩张应该走出“四面开花”的欲望之城。说到南山,大家定会想起“源自四季牧场,喝了不上火”的品牌诉求。近几年来,这个诉求基本上统领了南山的品牌运作。2003年以前,南山只是地处湖南的一个区域性乳业品牌。因为其习惯于默默无闻、低头做事,虽成立日久,最多也只能算是中国乳业的一个地头蛇。2004年1月1日,在乳业区域整合的浪潮中,湖南南山和宾佳乐两大本地品牌乳品企业正式合为一家,以此为基础组建的湖南亚华乳业有限公司已成为湖南最大的奶制品企业。南山作为亚华一个支柱性品牌星火点燃,开始其在全国范围的区域扩张之路。
From the need to the need, in this era of strategic victory, Nanshan brand expansion should be out of the “all-you-can-flow” of the city of desire. Speaking of Nanshan, we will certainly think of “from the Four Seasons ranch, drank fire” brand appeal. In recent years, this claim basically led the Nanshan brand operation. Before 2003, Nanshan is just a regional dairy brand in Hunan. Because of its accustomed to obscurity, bow to do things, although the establishment of a long time, at best, can only be regarded as a snake in China’s dairy industry. January 1, 2004, in the tidal wave of dairy industry integration, Hunan Nanshan and Bin Jiale two local brand dairy companies formally combined as a basis for the formation of Hunan Asia and China Dairy Co., Ltd. has become the largest milk in Hunan Products business. Nanshan sparked as a pillar brand of Asia Pacific and started its road to regional expansion across the country.