论文部分内容阅读
当前,校园微信代购业务的发展已进入快车道,并迅速占领了大学生的创业高地,特别是校园4G网络的普及化应用,移动互联网已经渗透校园生活的各个角落,深刻改变着广大在校学生的学习和生活方式。本文立足于校园微信代购业务领域,论述了现有微信代购业务的应用中普遍存在的问题,并分析了校园微信代购业务与O2O经营模式的整合优势,旨在为提升校园微信代购业务的服务模式、服务策略等相关研究提供理论与实践指导。
At present, the development of WeChat on behalf of the campus has entered the fast lane and quickly occupied the entrepreneurial heights of college students, especially the popularization and application of the 4G campus network. The mobile Internet has infiltrated every corner of campus life and profoundly changed the students’ Learning and lifestyle. Based on the WeChat business of purchasing campus, this article discusses the common problems existing in the application of WeChat business, and analyzes the integration advantages of WeChat business on campus and O2O business model. The purpose is to improve the service mode of WeChat business on campus , Service strategy and other related research to provide theoretical and practical guidance.