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一、中国报业正进入“比拼内力时代” 时下的报业市场竞争激烈。这种激烈竞争对传统媒体,尤其各类大型机关报(人们常说的“大报”)的冲击尤为突出。“传统大报”正面临一个迫在眉睫的问题:曾经的、今天的“大报”到底如何才能赢得读者,靠什么参与竞争?或者说,今天“传统主流大报”的核心竞争力在哪里?
First, China’s newspaper industry is entering the “fight internal era” Nowadays the newspaper market is highly competitive. This fierce competition is particularly striking for the traditional media, especially for all kinds of large-scale organ newspapers (the so-called “newspaper”). “Traditional Newspaper” is facing an urgent issue: how can the “big newspapers” of today win readers and compete in what? Or is the core competitiveness of the “traditional mainstream newspaper” today?