论文部分内容阅读
中国二三线市场的地方品牌要升级,而国际4A要下沉拓展新的服务面,于是,它们的相遇与碰撞成为必然。随着二三线城市的发展,二三线城市的品牌也遇到了瓶颈,需要进一步发展,同时4A公司也希望能开拓二三线城市的市场,但是这个过程却很漫长。“沿着高速公路,从上海开车到苏州用了45分钟,但是4A公司进入苏州却用了20年。4A公司1992年开始大规模进入中国市场,但是它们始终没有进入当地与二三级市场的品牌进行面对面的交流。”
The local brands in the second and third tier markets in China will need to upgrade while the international 4A will have to sink to expand new service areas. As a result, their encounters and collisions have become inevitable. With the development of second and third tier cities, the brands in second and third tier cities have also encountered bottlenecks and need further development. At the same time 4A Company also hopes to open up the markets in second and third tier cities, but the process is very long. “It took 45 minutes to drive from Shanghai to Suzhou along the expressway, but 4A took 20 years to enter Suzhou. 4A companies started massively entering the Chinese market in 1992, but they did not enter the local and secondary markets Brand face-to-face communication. ”