新媒体环境下,对于报社的经营发展产生了明显的影响。本文从报纸如何应对新媒体的角度出发,首先介绍了新媒体的概念及发展,然后指出报社的发展现状,最后阐述了媒介融合趋势下,传统报社纸媒应对措施,以供参考。 Under the new media environment, the newspaper business management has had a significant impact. From the perspective of how newspapers deal with new media, this paper first introduces the concept and development of new media, and then points out the development status of newspapers. Finally, it elaborates on the countermeasures of traditional newspapers and paper media for reference.