目前,世界各国知名酒店为了在激烈的市场竞争中占据有利的地位,纷纷开发绿色产品,开展绿色营销,争创绿色酒店。本文就是通过对紫园生态酒店绿色营销手段的研究,发现其存在的问题并提出相应的解决措施,扩大紫园生态酒店的市场份额,提高市场竞争力,从而提高整个行业的发展,真正做到绿色营销。只有酒店“绿色化”的实施,才能保持经济的持续稳定的发展,在营销活动中才能顺应可持续发展的要求,对我国酒店行业的绿色营销的开展和可持续发展具有重要的借鉴意义。 At present, in order to occupy a favorable position in the fierce market competition, well-known hotels all over the world have successively developed green products, conducted green marketing and strived for green hotels. Through the research on the green marketing methods of Purple Garden Eco-hotel, we find the existing problems and propose corresponding solutions to expand the market share of Purple Garden Eco-hotel and enhance the market competitiveness so as to enhance the development of the whole industry. Green marketing. Only the hotel “green ” implementation, in order to maintain sustained and stable economic development in the marketing activities to comply with the requirements of sustainable development of China’s hotel industry, green marketing and sustainable development has important reference significance .