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美国一般图书销售近50年来没有太大的变化,当其他所有行业在产品进入全国分销之前运用营销工具检验包装、零售价、广告战略和满意度时,一般图书出版社仍主要以稿件质量和成本来决定一本出版物。图书不像汽车等产品,存在的时间相当长,初期促销开支比较大;一般图书大部分生命周期较短,而且每本书都有自己的特色,需要在书店和读者两方面努力进行促销。
While the average book sales in the United States have not changed much in the last 50 years, when all other industries used marketing tools to verify packaging, retail prices, advertising strategies, and satisfaction before they entered the national distribution, general book publishers continued to focus on document quality and cost To decide on a publication. Books are not like cars and other products, there is a long time, the initial promotional expenses are relatively large; most books in general shorter life cycle, and each book has its own characteristics, both in the bookstore and readers efforts to promote.