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当今的企业竞争已经由产品、价格的竞争升级为品牌的竞争和服务的竞争，在企业运营诸要素中，服务的重要性越来越彰显，服务已经不再是企业对产品和营销工作瑕疵的补救措施，而且已经成为企业打造差异化竞争标识，提升品牌的知名度、认知度和美誉度的重要手段之一。
服务：企业经营成败的关键要素
【摘 要】
：
当今的企业竞争已经由产品、价格的竞争升级为品牌的竞争和服务的竞争，在企业运营诸要素中，服务的重要性越来越彰显，服务已经不再是企业对产品和营销工作瑕疵的补救措施，而且已经
【出 处】
：
农机市场
【发表日期】
：
2009年7期
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