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随着数字技术、网络技术、显示技术的融合发展以及三网融合进程的不断加快,互联互通的多媒体智能终端逐步成为时代发展的大趋势。智能电视从诞生之日起,就成为全球彩电产业发展的热点,近年来产销量、市场份额上升势头迅猛。我国智能电视普及率已成为全球最高。当前,国内传统彩电骨干企业、新兴互联网企业纷纷进军智能电视市场,但二者所走路径却不尽相同。这些不同的路径各有哪些特点和优势,是否有可融合之处?二者该如何共同推动我国智能电视产业体系的打造?值得深入研究。
With the integration of digital technologies, network technologies and display technologies, as well as the ever-accelerating triple-play process, the interconnected multimedia smart terminals have become the trend of the times. Since its birth, smart TV has become a hot spot in the development of global color TV industry. In recent years, its sales volume and market share have been on the rise. China’s smart TV penetration has become the highest in the world. At present, the traditional domestic color TV backbone enterprises, emerging Internet companies have entered the smart TV market, but the path taken by the two are not the same. Which of these different paths have their own characteristics and advantages, are there any merging? Both how to jointly promote the construction of China’s smart TV industry system? It is worth in-depth study.