潘石屹可能不是最大的房地产商,但绝对算是名气最大的之一。他的名气与他的“秀”紧密相关。他的博客点击逾千万,并集结成册；他拍照片,并出过个人摄影集；他演过电影；他的名字和笑脸频繁出现于媒体；他还把自己作为形象代言人,印在户外广告牌上。“作秀”的背后,是怎样的一个商人?他的“秀”。又是出于何样的动机? Pan Shiyi may not be the largest real estate business, but definitely regarded as one of the most famous. His fame is closely related to his “show.” His blog clicked over 10 million and assembled into a book; he took pictures and made personal photo collections; he acted in movies; his name and smile appeared frequently in the media; he also portrays himself as an image spokesperson on the outdoors Billboard. Behind the “show”, what kind of a businessman? His “show.” Again what motivation?