企业作为以赢利为目标的经济组织,在致力于实现经济效益过程中,必须注重诚信这一社会公认价值理念的实践,坚守这条最基本的道德底线。所谓企业诚信,其一是面对企业员工的“行政诚信”,其二是面向市场顾客的“商业诚信”。“诚实守信”不仅是做人的要义,也是“立企”之根本。履? As a profit-oriented enterprise, an enterprise must, in its commitment to realize economic benefits, pay attention to the practice of the concept of good faith, a society recognized as a value, and stick to this most basic moral bottom line. The so-called corporate integrity, one of the face of corporate employees “administrative integrity,” the second is for the market customers “business integrity.” “Honesty and trustworthiness” is not only the essence of being a man, but also the foundation of “establishing an enterprise.” shoe?