论文部分内容阅读
现代市场营销理论认为,在某一广阔市场上开展业务的任何公司,一般都无法为该市场内所有顾客提供最佳服务,因此,欲获市场竞争优势,决策者们便须清醒识别其能有效服务的最具吸引力的细分市
Modern marketing theory argues that any company doing business in a vast market is generally unable to provide the best service to all its customers in the market. Therefore, to be competitive in the market, policymakers must clearly recognize that they are effective The most attractive segment of service