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近年来,受大众文化传播的影响,历史纪录片呈现出了新的特征:由精英文化转向大众文化,更加贴近大众的生活和审美;叙事的故事化以及叙事视角的多样化、平民化。《永远的长征》在叙事内容和表现形式上的创新反映了中国当下历史纪录片的新发展趋势。本文从文化研究的角度,以大众文化的发展为背景,分析《永远的长征》传播手法和理念的创新之处以及其借鉴意义。
In recent years, influenced by the spread of popular culture, historical documentaries have shown new features: from elite culture to popular culture, closer to the public life and aesthetic; narrative storytelling and narrative perspective of diversification and common people. The “long march of forever” innovation in narrative content and expression reflects the new trend of historical documentary development in China. From the perspective of cultural studies and the development of popular culture, this article analyzes the innovations of “the long march of eternity” dissemination methods and concepts as well as its significance for reference.