中国有句格言:知己知彼,百战不殆。拖拉机企业如何才能顺利地走出国门,除了学习其他企业的经验外,对所要出口的国家进行详细的了解,也是企业走出去的关键一环。通过有关机构多年来对国际市场的分析和研究,我们可以把国际市场细分为3部分。一是美欧日等发达国家市场,其市场容量大,目前也是我国农机出口的最大市场。但是这个市场对产品的技术性能和质量水平要求高,世界几大著名农机生产厂家基本上垄断了该市场。但是农业生产的复杂多样性决定了这些国家对农机产品要求的多样性,该市场仍然有空档,我国农机产品还是有很大优势的。二是墨西哥、巴西、南非和印尼等市场,该市场目前不但容量大,而且发展潜力也是很大的。但是他们之中有些国家自己也生产拖拉机,有的甚至已经是跨国农机公司的生产基地,目前农机贸易的硝烟主要在此燃起,得其市场者可得天下。三是尼泊尔、突尼斯等经济落后国家市场,该市场由于用户购买力低下,市场容量不大,但是很有潜力可挖掘,需要潜心的培养。下面我们选择几个国家,把其市场情况作一下介绍。 There is an adage in Chinese: Know thyself, know yourself. Tractor companies how to successfully go abroad, in addition to learning from the experience of other companies, the country you want to export a detailed understanding of the enterprise is also a key part of going out. Through the analysis and research on the international market by the relevant agencies for many years, we can subdivide the international market into three parts. First, the United States, Europe and Japan and other developed markets, its market capacity, is currently China’s largest export market for agricultural machinery. However, this market has high requirements on the technical performance and quality of products. Several well-known agricultural machinery manufacturers in the world have basically monopolized the market. However, the complex diversity of agricultural production determines the diversity of agricultural products requirements in these countries. There is still a gap in this market. Agricultural machinery products in our country still have great advantages. Second, markets such as Mexico, Brazil, South Africa and Indonesia are currently not only large in capacity but also have great potential for development. However, some of them also produce tractors themselves, and some of them are even already the production bases of multinational agricultural machinery companies. At present, the smog of the agricultural machinery trade is mainly lit up here, so that its market players can benefit the world. Third, Nepal, Tunisia and other economically backward countries market, the market due to low purchasing power users, the market capacity is not large, but there is great potential to tap, you need to devote themselves to the cultivation. Here we select a few countries to introduce their market conditions.