一种充满人情味、形式新颖的广告媒体广告伞正悄然“飘浮”在南昌市的大街小巷。广告伞,系在人们日常所用的雨伞上印制广告内容。这时的雨伞,既可遮风挡雨,又可起宣传产品的作用。一位大型商场的公关先生告诉笔者,“时逢雨季,我们把商场的广告印在伞上,然后将伞馈赠给客户,既少花 A kind of advertising media advertising umbrella full of humanity and novel forms is quietly floating in the streets of Nanchang. Advertising umbrellas are printed on the umbrellas that people use every day to print advertising content. Umbrellas at this time can not only shelter from wind and rain, but also serve as a propaganda product. A public relations manager of a large shopping mall told the author: “Every time during the rainy season, we printed the advertisements of shopping malls on umbrellas and then presented them to our customers.