如今大型体育赛事品牌化发展势头迅猛,单纯用会徽和吉祥物已经不能充分清晰地表现大型体育赛事中所蕴含的全部文化内涵和思想精神。因此,核心图形作为连接所有视觉形象的元素,由于其设计灵活多变、易于推广而被广泛应用。核心图形的创意构思、表现形式和设计原则的研究成为一个重要课题。 Today, large-scale sports events brand rapid development momentum, simply with the emblem and mascot can not fully and clearly express the large-scale sporting events contained in all the cultural connotation and ideology. Therefore, the core graphics as an element that connects all visual images are widely used due to their flexible design and easy deployment. The research on the creative ideas, expressions and design principles of the core graphics has become an important topic.