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不同于其他经济产业,文化产业是一种既具有物质属性也具有精神属性的产业。这就要求,政府要保证对文化市场的调控能力,要将社会效益放在首位,实现社会效益和经济效益相统一,这是对文化产业发展的一个特殊要求。发展文化产业,应当是政府、企业和社会三位一体,政府充当的是管理角色和推动角色,而不是产业发展的主体。政府主导作用主要体现在制定政策、营造环境、做好服务,为文化产业发展铺路。
Unlike other economic industries, the cultural industry is an industry that has both material and spiritual attributes. This requires that the government must ensure that its ability to regulate and control the cultural market places social benefits first and achieve the unity of social and economic benefits. This is a special requirement for the development of the cultural industry. The development of cultural industries should be the trinity of government, enterprises and society. The government acts as the management role and the promotion of the role instead of the main body of industrial development. The leading role of the government is mainly reflected in the formulation of policies, create an environment, good service, paving the way for the development of cultural industries.