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“知彼知己,百战不殆;不知彼而知己,一胜一负;不知彼,不知己,每战必殆。”这条军事格言出自我国古代兵家鼻祖孙武著的《孙子·谋攻篇》,在传统纸质媒体与新媒体发展共生阶段,甚至有人预测:50多年以后纸质文献将在主要国家退出历史舞台。100年后,人们只能在博物馆中见到纸质文献了。在新媒体的冲击下,报纸的发行量减少,广告额度下降,报纸的转型已经成为大势所趋。试想当下纸质媒介应如何面对网络传播这来势凶猛的当下和未来,才能做到知己知彼、百战不殆呢?
“This is a military aphorism from the ancients of ancient China, the ancestor of Sun Wu,” grandson of the plot " At the symbiotic stage of the development of traditional paper media and new media, some even predicted that after more than 50 years paper documents will be withdrawn from the stage of history in major countries. 100 years later, people can only see paper documents in the museum. Under the impact of the new media, the circulation of newspapers has been reduced and the advertising credits have dropped. The transformation of newspapers has become the trend of the times. Imagine the current paper media should be how to deal with the Internet transmission of this fierce current and future, to be able to know ourselves, do you know it?