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随着人们生活水平的提高,休闲经济时代的来临,人们对旅游的需求正进入体验消费时代。消费的个性化、理性化以及多样化促进了旅游方式的改变,在互联网的时代,网络互助旅游应运而生。分析了国内外网络互助旅游发展现状,简述其发展历程,探讨网络互助旅游中的SWOT,找出发展中存在的许多问题,并提出互助旅游的发展对策和展望。
With the improvement of people’s living standards, the era of leisure economy, people’s demand for travel is entering the era of experience and consumption. Personalization, rationalization and diversification of consumption have promoted the change of the way of traveling. In the age of Internet, online mutual-aid tourism came into being. This paper analyzes the status quo of domestic and international network mutual aid tourism development, briefly describes its development process, discusses the SWOT in network mutual aid tourism, finds out many problems in its development, and proposes the development countermeasures and prospects of mutual aid tourism.