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去年底至今年初,多年持续增量、利润丰厚的大花蕙兰盆花,“冰点”行情再次出现,价格较往年下降50%,普通品种均价仅100元/盆,有的甚至低至50元以下,新优品种也不过200元,生产商的订单量大减,批发商普遍受挫,也令很多新入行者措手不及。从目前生产企业的种苗储备来看,今后3～5年内,大花蕙兰产量增长已成定局。生产规模有增无减,市场开拓力度却不足,开拓大花蕙兰百姓消费市场是产销双方迫切需要考虑的问题。
End of last year to early this year, continued for many years to grow, lucrative Cymbidium flower, “freezing point ” market again, the price dropped 50% over the previous year, the average price of ordinary varieties is only 100 yuan / pot, and some even as low as Below 50 yuan, but also the new 200 kinds of excellent varieties, manufacturers greatly reduced orders, wholesalers generally frustrated, but also many new entrants caught by surprise. From the current production enterprises seed storage point of view, the next 3 to 5 years, Cymbidium production growth is a foregone conclusion. Increasing the scale of production, market development efforts are not enough, open up Cymbidium consumer market is an urgent need to consider both production and marketing issues.