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市场细分是现代市场营销的重要策略。电力市场细分就是利用市场细分的方法,将电力市场按行业、性质、规模、时段等变量进行归类,确定相对独立的目标市场,通过现代市场营销策略,对不同的目标市场采取不同的营销方法,实现增供扩销,提高市场占有率。一、城市用电市场和农村用电市场城市用电市场由于用户集中,负荷密度大,用户对供电质量和服务质量要求高,营销工作必须坚持高标准,严要求,才能满足城市用电市场的需求。农村用电市场用
Market segmentation is an important strategy of modern marketing. Power market segmentation is the use of market segmentation method, the power market by industry, nature, size, time and other variables are classified to determine the relative independence of the target market, through the modern marketing strategy for different target markets to take different Marketing methods, to achieve additional supply and marketing, increase market share. First, the urban electricity market and rural electricity market Urban electricity market due to user concentration, load density, power users and the quality of service requirements, marketing must adhere to high standards and strict requirements, in order to meet the city electricity market demand. Rural electricity market