20多年来,品牌延伸是被广泛采用的新品战略。成功的品牌延伸产品,能降低消费风险,减少推广成本,为企业带来新的收入增长点,丰富品牌内涵,提升品牌资产。要是品牌延伸产品失败,它给母品牌究竟会造成多大危害,则是品牌管理者非常关心的问题,毕竟,大多数新品难逃失败的命运,通过品牌延伸战略推出的新品也不例外。 For more than 20 years, brand extension has been widely adopted as a new product strategy. Successful brand extension products can reduce consumer risks, reduce promotion costs, bring new revenue growth points to enterprises, enrich brand connotation and enhance brand equity. If the brand extension product failure, it will give the parent brand how much harm, it is the brand manager is very concerned about the problem, after all, most of the new product can not escape the fate of the brand extension strategy introduced by the new is no exception.