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我国的传媒业正呈现出强劲的产业化发展趋势,但是蓬勃发展的媒介环境中如何能突出媒介的影响力,在竞争中不断壮大,是现在传媒业面临的一个重大课题。传媒业要增强滋身的竞争力可以通过多元化经营,拓展发展渠道、高品质的传播内容与多样化的传播形式相结合、打造自身品牌,依靠品牌影响力扩大媒介影响力、积极与互联网进行整合,紧跟时代前进的步伐和引入企业化的经营理念,积极参与市场竞争等手段和发展来实现。
The media industry in our country is showing a strong tendency of industrialization. However, how to highlight the influence of the media in the thriving media environment and to keep expanding in the competition is an important issue that the media industry now faces. To enhance the competitiveness of the media industry, the media industry can create its own brand by diversifying its business channels, expanding its channels for development, combining high-quality content with diversified modes of communication, and expanding its media influence by relying on its brand influence and actively engaging with the Internet Integration, keeping up with the pace of the times and the introduction of entrepreneurial business philosophy, and actively participate in market competition and other means to achieve development.