我们现在所面临的中国儿童戏剧市场,是一个成长而非成熟的市场。面对带有盲目性的市场,作为儿童戏剧的创作者,我们必须高于市场、培育市场、引导市场、发展市场,在一个成熟的儿童戏剧市场环境下,在不断探索和实践中,使儿童戏剧创作走上一条可持续发展的健康之路,这是中国儿童戏剧必须应对的挑战。儿童剧不能只求市场效益市场是要求利益最大化的,如果完全以市场为准绳,就会造成儿童戏剧创作和演出的偏颇。片面追求营利性和娱乐性,就会忽视儿童戏剧所应具有的功能。儿童戏剧强调非营利性,因为儿童戏剧从根本上说还是一项公益事业。艺术可以结合市场,但绝不能盲目地迎合市场、依赖市场、完全地市场化,特别是在儿童戏剧的创作演出中,过分发展其中蕴含的商业性,会造成儿童戏剧品质的流失与破坏。从另一个角度上讲,艺术不能市场化,并 The Chinese children’s theater market we are facing now is a growing rather than a mature market. In the face of the blind market, as the creator of children’s drama, we must surpass the market, cultivate the market, guide the market and develop the market. In a mature environment of children’s theater market, we must make continuous exploration and practice so that children Drama creation embarks on a sustainable and healthy road to health, which is a challenge that Chinese children’s theater must cope with. Children’s play can not just market efficiency Market is the demand for maximization of benefits, if completely based on the market as a criterion, it will result in children’s drama creation and performance bias. One-sided pursuit of profitability and entertaining, will ignore the children’s theater should have the function. Children’s plays emphasize nonprofit because children’s play is fundamentally a public good. Art can be combined with the market, but must not blindly cater to the market, rely on the market, completely market-oriented, especially in children’s drama creation performance, excessive development of the commercial implications, will result in the loss of children’s drama quality and destruction. From another perspective, art can not be marketized, and