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中秋前一天,我出差河南。火车站专门辟了贵宾候车室。其实也没啥,不过有些沙发,大投影电视而已。买了十元门票我进了大厅,屋里躺(卧铺不足的缘故)无虚席,环顾颇感惊诧,享受“贵宾待遇”的一半是民工或村民模样的人。四周围滴滴答答声不绝于耳,人手一部手机忙不停地收发短信。天,这是一幅今日中国传播最真实的生态呵! 当广告人还天天呆在空调房里不分昼夜地狂想大创意的时候,玻璃窗外的消费社会正发生着急速而剧烈的变化。这一变化,根本地改变了广告传播的生态,超越了哪怕任何时代最有想象力的预言家的预言。
One day before Mid-Autumn Festival, I travel to Henan. Special provision of the railway station VIP waiting room. In fact, nothing, but some sofas, big projection TV only. I bought the ten yuan tickets into the hall, lying in the house (lack of sleeper) packed, look quite surprised, enjoy “VIP treatment ” half of migrant workers or villagers look like people. Surrounding the ticking noises, staffing a mobile phone to send and receive text messages. Heaven, this is the most ecologically sound communication in China today! When the advertisers are still in the air-conditioned room day and night frantically thinking about big ideas, the consumer society outside the glass window is undergoing rapid and drastic changes. This change has fundamentally changed the ecology of advertising, beyond the prophecy of even the most imaginative prophet of any age.