受诸多因素的影响,中国文化中的谦虚已成为一种传统,是一种激励机制,但却带有很浓的他人取向,而西方文化中的谦虚主要是建立在平等基础上的宗教信仰。中国人在本土人际交往中经常使用的谦虚虽客观上存在不客观的成分,但对维系交际的平衡和成功起着重要作用。然而,当中国人在进行跨文化交际时出现了语用迁移,就会造成交际失败的后果。 Affected by many factors, modesty in Chinese culture has become a tradition, an incentive mechanism, but with a strong orientation of others. Modesty in Western culture is mainly based on religious beliefs based on equality. Although the humble mode of Chinese people often use in their local interpersonal communication objectively has an objective element, it plays an important role in maintaining the balance and success of communication. However, when Chinese people have a pragmatic shift in intercultural communication, the consequences of their failure of communication can be caused.