论文部分内容阅读
供给侧结构性改革为我国民族消费品牌创新发展带来新机遇,但同时民族消费品牌也面临资本、市场、营销与文化困境。实现我国民族消费品牌创新发展,需要深刻把握民族消费品牌的三个基本内涵特征,充分发挥品牌创新动力系统的作用,从战略创新、技术服务创新、制度创新和文化创新等四个方面,实施我国民族消费品牌的创新发展举措。
Supply-side structural reforms have brought new opportunities for the innovation and development of China’s national consumer brands, but at the same time, national consumer brands are also facing capital, marketing, marketing and cultural dilemmas. To realize the innovation and development of national consumer brand in our country, we need to deeply grasp the three basic connotations and characteristics of national consumer brand, give full play to the role of brand innovation power system, and implement our country from four aspects: strategic innovation, technical service innovation, system innovation and cultural innovation National consumer brand innovation and development initiatives.