低碳消费是实现现有经济模式向低碳经济模式转变的必然环节和促进手段。个体消费惯性可能阻止个体消费者低碳消费行为的发生。通过对社会消费文化对个体消费行为包裹作用的研究发现,要想使个体消费者最终选择低碳消费行为,要么提高社会消费文化的强度,加大对个体消费行为的包裹作用;要么改变舆论导向,改变消费者的消费价值观。 Low-carbon consumption is the inevitable link and means of promoting the transition from the existing economic model to the low-carbon economic model. Individual consumption inertia may prevent the occurrence of low-carbon consumption behavior of individual consumers. Through the research on the effect of social consumption culture on individual consumer behavior parcels, it is found that in order to make individual consumers choose low-carbon consumption behavior finally, either increase the strength of social consumption culture and increase the parcel effect on individual consumption behavior; or change the direction of public opinion , Change the consumer’s consumer values.