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消费主义与互联网正在合力改变当今时代的文化生态,泛娱乐化演变为一种新的文化精神,并深刻影响着媒体的言说方式。在网络平台上,几乎一切信息都被娱乐化处理,戏谑、解构、颠覆式的发言和评论层出不穷,传统媒体或是随之起舞,或是湮没在众声喧哗之中,甚至失语、缺席。面对这种状况,党报应有所担当,对于那些与大众文化生活密切相关的事件、现象和人物,要及时发声,提出问题,指出病症,校准价值坐标,引领舆论良性发展。
Consumerism and the Internet are working together to change the cultural ecology of today’s era. Pan-entertainment has evolved into a new cultural spirit and has a profound impact on how the media speaks. Almost everything on the web platform has been entertained, banter, deconstruction, subversive speeches and comments endlessly, traditional media either accompanied by dance, or annihilation in the hubbub, or even aphasia. Faced with this situation, the party newspaper should play its role. For those events, phenomena and figures that are closely related to popular culture, they should promptly sound their voices, raise questions, point out the symptoms and calibrate the value coordinates and lead the sound development of public opinion.