短缺经济结束，买方市场到来，不仅加剧了竞争，推进了技术进步和产品创新，也使得两极分化日益明显，真所谓好企业如日中天，坏企业每况愈下。拉大优与劣差距的因素固然很多，但关键也在于市场观念的不同。海尔集团总裁张瑞敏就认定：市场永远是对的，不对的只能是我们自己。 The end of the shortage economy and the arrival of the buyer's market have not only exacerbated the competition but also promoted technological progress and product innovation. As a result, polarization has become increasingly evident. The so-called good enterprises are flourishing and the bad enterprises are deteriorating. Although there are many factors that lead to large and poor margins, the key lies in the different market concepts. Zhang Ruimin, president of Haier Group, found that: the market is always right, wrong can only be our own.