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大众传媒不仅是促进女性自身进步和发展的有力工具,而且为她们提供了表达真实自我的平台,影视媒介在表现女性形象时,应当坚持和发扬女性主体意识。长期以来,影视传播中女性形象的塑造都是男权视野中的产物,是被历史边缘化的形象,她们既没有自己的身份又没有自己的话语。电影《阿诗玛》中的女性形象一方面体现的男性视角下女性模板化的特征,另一方面又体现出了女性主体意识的觉醒与抗争,成为一种突破的尝试。
The mass media is not only a powerful tool to promote the progress and development of women themselves, but also provides them with a platform to express their true self. When expressing their images, the mass media should uphold and carry forward the awareness of female subject. For a long time, the shaping of female images in film and television communication is the product of patriarchal vision and the image of being marginalized by history. They have neither their own identity nor their own words. On the one hand, the female image in the film “Ashima” embodies the characteristics of the female template in the perspective of men, on the other hand, it also shows the awakening and resistance of the female subject consciousness and becomes a breakthrough attempt.