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包装是大众文化审美的载体,承载着社会文化功能,构建符合时代文化审美的现代包装信息传播体系。我国包装设计者在设计中,必须认清包装设计的文化特征,一切从人的生理与心理等角度去进行设计,最大限度的创造人的舒适与健康,形成有中国特色的设计文化,以达到文化的传承与发展。
Packaging is the carrier of aesthetic culture of the popular culture, carrying the social and cultural functions and building a modern packaging information communication system in line with the aesthetic culture of the times. China’s packaging designers in the design, we must recognize the cultural characteristics of packaging design, all from the human physiological and psychological point of view to design, to maximize the comfort and health of people, the formation of a design culture with Chinese characteristics, in order to achieve Cultural heritage and development.