在当前媒体激烈的竞争中,面向社会,研究受众需要,力求传播形式和内容目标化、对象化,办出个性和特色,增强舆论导向和服务的针对性,以实现思想政治工作的有效性,这既是新时期思想政治工作对新闻媒体的要求,也是邢台人民广播电台追求的办台方向。 优势传播 建立社会主义市场经济的伟大实践向新闻媒体提出了更高的要求。另外,在社会转轨中,大量社会矛盾和难点热点问题的存在,形成了对思想政治工作的迫切需要,和对思想政治工作水平的高标准,严要求。一方面,各级党委和政府迫切需要通过新闻媒体的配合,化解社会难点热点问题,促使政府转变职能、 In the current fierce competition in the media, we should study the needs of the audience for the society, strive to disseminate the target and the object of the form and content, set individuality and characteristics, and enhance the orientation of media and service so as to achieve the effectiveness of the ideological and political work, This is not only the requirement of the news media for the ideological and political work in the new era but also the direction for Taiwan’s People’s Radio Station to run Taiwan. Advantages Dissemination The great practice of establishing a socialist market economy has placed higher demands on the news media. In addition, during the social transition, the existence of a large number of hot issues of social contradictions and difficulties formed an urgent need for ideological and political work and a high standard and strict requirement on the level of ideological and political work. On the one hand, the party committees and governments at all levels urgently need to cooperate with the news media to resolve the hot issues of social difficulties, urge the government to change its functions,