随着社交平台的异军突起,社会舆论不仅在微博、新闻客户端等具有典型媒介属性的公众平台中传播,同时也在微信、陌陌、街旁等各类相对私密化、封闭化的强弱关系圈中扩散,由于此类信息扩散私密、传播高效、互动关系强,从而使舆论形成更加快捷,渗透力、号召力和动员力也更强。 With the sudden emergence of social platforms, public opinion not only spreads through the public platforms with typical media properties such as weibo and news client, but also has the relative strength of being intimate, closed and confidential in WeChat, unfamiliar street and street side. Due to the proliferation of such information, the dissemination of such information is intimate, effective and highly interactive. As a result, public opinion becomes more efficient and more penetrating, with more charisma and mobilization power.