随着经济社会的飞速发展,我国私家车数量急剧上升。汽车行业的发展带动了营销方法的形成。而在众多营销模式中,色彩营销的优势日益突出。本文针对汽车营销中色彩营销的价值、特点、问题、常见措施进行探究。 With the rapid economic and social development, the number of private cars in China increased dramatically. The development of the automotive industry led to the formation of marketing methods. In many marketing modes, the advantages of color marketing have become increasingly prominent. In this paper, color marketing for the automotive marketing value, features, problems, common measures to explore.