广告媒介作业的变化和趋势,要适应新的媒体环境以及消费者的习惯变化。新媒体的层出不穷及大数据时代的到来,广告主的投放诉求也发生了改变,从简单的品牌、产品宣传到精准化营销,整个广告媒介环境的变化也随之推动了广告媒介作业一定要跟上时代的脚步。因此,广告媒介作业的变化及趋势就是结合多方变化,满足各方需求,达到理想目标。 Changes and trends in advertising media operations should be adapted to the new media environment and the changing habits of consumers. The advent of advertisers has also changed since the advent of new media and the advent of the era of big data. From the simple brand, product promotion to precision marketing, the change of the entire advertising media environment has also driven the advertising media operations to be followed The pace of the times. Therefore, the change and trend in the operation of advertising media is to combine various changes to meet the needs of all parties and achieve the desired goal.