随着消费者对品牌和原创产品日趋重视,玩具厂商也全力挖掘新的利润增长点。于是,近年国内动漫产业成为了玩具产品的助燃剂,颇有效仿日韩和美国动漫授权模式的影子,玩具厂商蜂拥着开发动漫作品,期望推动实体玩具的销售。这种模式在早期收获颇丰,但随着加入的厂商越来越多,竞争也愈发激烈。纯粹为推动玩具销售的动漫产品激增,质量也变得良莠不齐。密集而又雷同的题材逐渐令消费者厌倦。即便如此,动漫授权依旧是国内玩具行业发展的一大趋势。除了动画片,我们还可以拓宽视野,在影视运动等领域寻求产品授权,这或许能为中国玩具企业开辟新的盈利空间。 As consumers pay more attention to brands and original products, toy manufacturers also try their best to tap new profit growth points. As a result, in recent years, the domestic animation industry has become a combustion product for toy products. It is quite effective in imitating the shadow of Japan, Korea and the United States in the animation licensing model. Toy manufacturers rush to develop animation works and expect to promote the sales of physical toys. This model has been very profitable in the early days, but as more and more vendors join, competition is fiercer. The proliferation of animation products, which are purely for the promotion of toys, has also brought mixed and mixed results. Dense and similar subject gradually consumer tired. Even so, animation licensing is still a major trend in the development of the domestic toy industry. In addition to animation, we can also broaden our horizons and seek authorization for products in areas such as film and television. This may open up new profit margins for toy companies in China.