构建双向心理契约、提升导游人员职业认同感是新形势下旅行社人力资源管理的重要内容,也是我国稳定并发展导游队伍的前提基础。论文以心理契约理论为出发点,分析了现阶段导游职业认同感不高的社会因素及个人因素,并从旅行社、教育部门、社会舆论等方面提出了提升对策。 Constructing a two-way psychological contract and enhancing the professional identity of tour guides is an important part of human resources management in travel agencies under the new situation. It is also the prerequisite foundation for our country to stabilize and develop tour guides. Papers from the psychological contract theory as a starting point, analysis of the current tour guide job identity is not high social and personal factors, and from the travel agencies, education, public opinion and other aspects of the proposed countermeasures.