价值的战略不仅对工程师,而且对销售人员提出了更高标准和要求。其缘由很简单因为价值是比价格更难进行交流的东西。价值不同于硬件产品的优势比如质量有据可查。自上世纪90年代起,销售领域最大的变化是什么?不同工业领域的几个销售负责人不约而同地提出了上述问题。答案也是惊人的一致,即:销售的压力在急剧增大。为了实现销售目标,所有的从业人员都在经受着前所未有的无形压力。为什么会这样?导致这种局面的最主要原因是供需之间的巨大的不平衡。 Value strategy not only for engineers, but also to the sales staff put forward higher standards and requirements. The reason is simple because value is something harder to communicate than price. The value of different hardware products such as the quality is well documented. Since the 90s of last century, the biggest change in the sales area is what? Several sales executives in different industries spontaneously raised the above issues. The answer is also strikingly consistent, that is: sales pressure is rapidly increasing. All employees are experiencing unprecedented invisible pressure to meet sales targets. Why is this? The main reason for this situation is the huge imbalance between supply and demand.