论文部分内容阅读
随着消费市场的快速成熟,我们通过调研发现高端品牌消费者对产品的信赖程度越来越低。再加上现在进入品牌越来越多,可选择的独立设计师品牌乃至定制品牌越来越多,大众化的高档品牌反而失去了部分高端人士的青睐,尤其是轻熟女和成熟女性。2014年,全球奢侈品市场总容量达到创纪录的2170亿美元,其中中国奢侈品消费总额达1020亿美
With the rapid maturity of the consumer market, we found through research that high-end brand consumers trust the product getting lower and lower. Coupled with the fact that more and more brands are now entering the market, more and more independent designers and even more customized brands are available. Popular high-end brands, on the other hand, have lost the favor of some high-end consumers, especially the light and mature women. In 2014, the total global luxury market reached a record high of 217 billion U.S. dollars, of which the total consumption of luxury goods in China reached 102 billion U.S. dollars