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乡村旅游作为传统农业的后续产业,是后工业时代振兴农村经济的产物,而在我国建设社会主义新农村这个大的社会背景下,发展乡村旅游业更为我国农村社会逐步摆脱贫穷落后、积极发展农村社区经济提供了一个新的思路。关于乡村旅游概念的阐述有上百种,目前在学术界还没有形成一个统一的界定,在这里笔者也只是对乡村旅游的核心内涵做一介绍,便于加强我们对乡村旅游的认识。乡村旅游是以独具特色的乡村民俗民族文化为灵魂,以农民为经营主体,充分体现“住农家屋、吃农家饭、干农家活、享农家乐”的民俗特色活动。乡村旅游的目标市场应主要定位为城市居民,满足都市人享受田园风光、回归淳朴民俗的愿望。
As a follow-up industry of traditional agriculture, rural tourism is a product of rejuvenating the rural economy in the post-industrial era. However, under the great social background of building a new socialist countryside in our country, the development of rural tourism is even more important for our country’s rural society to gradually emerge from poverty, backwardness and positive development Rural community economy provides a new idea. There are hundreds of expositions on the concept of rural tourism. At present, there is not a unified definition in the academic field. Here, I only introduce the core connotation of rural tourism so as to enhance our understanding of rural tourism. Rural tourism is characterized by the unique folk culture of the country as the soul of the soul, the peasants for the main business, fully embodies “live peasant family house, eat rice farm, dry farmhouse live, enjoy farmhouse music ” folk custom activities. The target market of rural tourism should be mainly positioned as urban residents to meet the desire of urban people to enjoy rural scenery and return to simple folk customs.