在我国进入改革开放后,经济建设进程不断加快,并且在一定程度上提升了科技发展水平。但是在发展经济的同时,我国的传统文化也逐渐开始没落,尤其体现在现代的平面设计中。当代平面设计中,采用的多是现代化的文明与艺术。因为很多人都认为中国传统文化艺术已经落伍,无法吸引他人的注意。但刚好相反,中国的传统文化正是平面设计的思路来源,现代化的文明与思想只能流行一时,传统文化艺术才是岁月沉积下来的精华所在。所以说,将中国的传统文化艺术元素应用在平面设计中,不仅可以提升设计水平与设计质量,还能进一步的提升中国传统文化艺术的传承与发扬。 After China’s entry into the reform and opening up, the process of economic construction has been accelerating and, to a certain extent, boosting the level of development of science and technology. However, at the same time of developing economy, the traditional culture of our country has also gradually started to decline, especially in the modern graphic design. Contemporary graphic design, the use of mostly modern civilization and art. Because many people think that traditional Chinese arts and culture are outdated and can not attract the attention of others. But on the contrary, China’s traditional culture is the source of the graphic design. Modern civilization and thought can only prevail for a while. Traditional culture and art are the essence of the years. Therefore, using Chinese traditional arts and culture elements in graphic design can not only improve the design quality and design quality, but also further promote the inheritance and development of Chinese traditional culture and art.